Market concentration and managerial ethics
un análisis genealógico
Keywords:
market concentration, genealogy, neoliberalism, managerial ethics, business strategyAbstract
The general objective of this article is to expose the historical connections that occurred in the field of managerial and economic knowledge for market concentration to be assumed as an ethical end in the current business world. To account for this, using a critical historical sociological method, it is proposed to genealogically review the links between neoliberal microeconomics and mainstream strategic management in the 20th century in the USA. It is concluded that American strategic management, with the work of Michael Porter, reformulated and globally disseminated microeconomic contributions on the treatment of competition and monopoly regulation in terms of tools, techniques, matrices, and concepts/values to outmanoeuvre rivals. In this way, managerial knowledge has followed a line of force that encourages managers and business owners to internalise it in the key to a maxim that dictates gaining market share.
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